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Our Team
Robert Pierce - President and CEO
Email: rob@livingfuel.ca
Rob was introduced to LivingFuel products 5 years ago. “Within 3 days of taking LivingFuel superberry for the first time I began feeling better.” Introduced to the products by his trainer, “I had more energy, I could train harder, I felt healthier and it changed the way I ate and felt.” Rob immediately bought into the Canadian distribution rights and since then has been committed to introducing LivingFuel to all Canadians who believe that sustainable high energy is achievable and begins with diet and nutrition.
Rob is managing Director of a Toronto investment mgt firm which he helped found in 1981. A governor of the ROM, graduate of UWO, competitive golfer and athlete and father. Rob believes nutrition is a fundamental foundation for superhealth.
Reza Niam - Chairman & Technical Advisor
Email: reza@livingfuel.ca
Reza’s quest to find “Superfood Nutrition” products lead him to LivingFuel over eight years ago and shortly after he established LivingFuel Canada and introduced the products to the Canadian market. He’s a true believer of LivingFuel and his mission is to change lives by promoting healthy choices and active lifestyle. Reza holds an engineering degree from Ryerson University and numerous diploma in high performance fitness coaching as well as nutrition and holistic lifestyle coaching.
K.C. Craichy – CEO, Living Fuel Inc.
From overweight teen to health advocate and pioneer...
As a child growing up in the late 70s, K.C. Craichy wrestled with a weight problem that just wouldn’t go away. In high school, he discovered nutrition — conquering his battle with weight and sparking a lifetime curiosity and interest in healthy eating, exercise and positive life habits.
Through the years, K.C. studied and tested every major diet, including Pritiken, Eat to Win, Fit for Life, Atkins, Zone, Sugar Busters, and the Reversing Heart Disease diets. The more deeply K.C. dug, and the more he experimented with different dietary approaches, the more he realized their limitations and often harmful nutritional deficiencies. Many of these diets were difficult to implement and advocated food and lifestyle choices known to compromise health and undermine performance.
K.C’s growing knowledge and experience in fitness, health and nutrition gave him a uniquely dual perspective. He saw how often the goals and products being promoted in the fitness industry were out of sync with the medical-nutritional ideals and principles of good health. To K.C., the objectives of optimum health and maximum athletic performance should be one in the same.
Working with some of the top minds in nutrition and medicine, K.C. went on to develop a safe, simple and complete family of products that enhances performance, promotes energy, nurtures overall health, and can be sustained over a lifetime. This became Living Fuel, one of the fastest-growing, high-end nutritional companies in the world. Founded in 2001 and based in Tampa, Florida, Living Fuel builds upon K.C.’s extensive experience owning and operating multiple conventional and alternative healthcare companies, as well as his collaborative work and research with many of the top medical and nutritional practitioners and researchers in the United States.
Living Fuel products are now distributed throughout the UK, Canada and as well as the United States.
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